El mes pasado instalé WordPress en la web de un cliente y conté los plugins que la agencia anterior había dejado. Cuarenta y tres. Cuarenta y tres plugins para una web de folleto de 5 páginas. Uno era un slider que nunca usaron. Tres eran diferentes soluciones de caché (peleándose entre sí). Dos eran plugins […]

La mitad de las webs de agencias en España tienen un Google Business Profile con 3 reseñas, sin fotos y una descripción que dice “Estamos comprometidos con ofrecer el servicio de la más alta calidad a nuestros valiosos clientes”. Es gratis. Es la herramienta más potente para negocios locales. Y casi nadie la usa bien. […]

Pasé tres años viendo cómo las agencias vendían “paquetes de SEO” a pequeñas empresas en España. Informes mensuales llenos de gráficos, métricas de vanidad y palabrería. Posicionamiento para keywords que nadie busca. Artículos de blog que parecen escritos por un comité. Miles de euros gastados, cero leads generados. Esto es lo que realmente funciona si […]

La semana pasada un cliente me preguntó “¿debería preocuparme de que ChatGPT me robe tráfico?” Pregunta equivocada. La pregunta correcta es: cuando alguien le pide una recomendación a ChatGPT en tu sector, ¿te menciona? La gente busca de forma diferente ahora Estamos en 2026 y una parte creciente de tus potenciales clientes ya no escriben […]

Nadie se despierta pensando “seguro que mi web me está costando dinero”. Pero probablemente así es. He auditado cientos de webs de pequeñas empresas en España, y los mismos cinco problemas aparecen siempre. Es lenta. Muy lenta. Abre tu web en el móvil ahora mismo. Cuenta hasta tres. Si sigue cargando, ya has perdido a […]

Me hacen esta pregunta al menos dos veces por semana. Alguien me escribe preguntando “¿cuánto debería pagar por una web en España?” y espera un número simple. No lo hay. Pero sí puedo contarte lo que está pasando realmente en el mercado ahora mismo. Lo que cobran las agencias en 2026 He visto presupuestos de […]

I had a conversation last week with a restaurant owner in Marbella. Nice guy, decent business, wanted a new website. His first question: “Can we meet in person? I want someone local.” I get it. It feels safer. Someone you can sit across from, point at a screen, and say “make that button bigger.” But […]

Every month, thousands of business owners in Spain open a PDF from their agency, glance at some graphs they don’t understand, and close it. Impressions went up 15%. Okay. What does that mean? Did anyone actually call? Did revenue change? The PDF doesn’t say. At Fork IT, we stopped sending monthly reports. Here’s why. The […]

I installed WordPress on a client’s site last month and counted the plugins their previous agency had left behind. Forty-three. Forty-three plugins for a 5-page brochure site. One of them was a slider they never used. Three were different caching solutions (fighting each other). Two were abandoned plugins that hadn’t been updated since 2022. The […]

Every second agency website in Spain has a Google Business Profile with 3 reviews, no photos, and a description that reads “We are committed to providing the highest quality service to our valued customers.” It’s free. It’s the single most powerful tool for local businesses. And almost nobody uses it properly. Why GBP matters more […]

I spent three years watching agencies sell “SEO packages” to small businesses in Spain. Monthly reports full of graphs, vanity metrics, and buzzwords. Rankings for keywords nobody searches. Blog posts that read like they were written by a committee. Thousands of euros spent, zero leads generated. Here’s what actually works if you’re a small business […]

Your next customer might never visit Google ChatGPT processes over one billion queries per week. Perplexity has surpassed 150 million monthly active users. Google AI Overviews now appear on roughly 47% of all searches. The way people find businesses is shifting underneath us, and most Costa del Sol companies have not noticed. When someone types […]

Nobody wakes up and thinks “I bet my website is losing me money.” But it probably is. I’ve audited hundreds of sites for small businesses in Spain, and the same five problems show up every time. It’s slow. Like, really slow. Open your site on your phone right now. Count to three. If it’s still […]

I get this question at least twice a week. Someone DMs me asking “how much should I pay for a website in Spain?” and expects a simple number. There isn’t one. But I can tell you what’s actually going on in the market right now. What agencies are quoting in 2026 I’ve seen proposals from […]