Based in Estepona · Serving the entire Costa del Sol
The Costa del Sol stretches from Nerja to Manilva, but the business heart runs from Málaga through Torremolinos, Benalmádena, Fuengirola, Marbella, and down to Estepona. It is one of Europe’s most popular tourist destinations, a magnet for expat entrepreneurs, and a fiercely competitive market for local businesses. Every restaurant, real estate agency, dental clinic, and construction company is fighting for the same customers, and increasingly, that fight happens on Google.
The Costa del Sol search market has characteristics that make it different from any other region in Spain. First, it is genuinely multilingual. English, Spanish, German, Swedish, Norwegian, Dutch, and Russian speakers all search for local services, often in their own language first and then in English. Second, the seasonal cycle creates predictable demand patterns: tourism queries spike from March to October, relocation queries peak in January and September, and property searches run year-round with a summer bump. Third, the competition varies wildly by sector. “Dentist Fuengirola” has moderate competition while “luxury villa Marbella” is one of the most contested real estate keywords in Europe.
We work with businesses across the entire Costa del Sol, from Málaga to Sotogrande. Our base is in Estepona, which gives us first-hand knowledge of the western Costa del Sol market and the expat communities that drive much of the business activity in this region.
Technical SEO. The foundation that determines whether Google can properly crawl, index, and rank your website. Site speed optimization, mobile performance, schema markup implementation, XML sitemaps, canonical tags, security headers, and Core Web Vitals compliance. Most business websites on the Costa del Sol were built by web designers, not SEO specialists. They look professional but are technically invisible to search engines.
Local SEO. For service businesses on the Costa del Sol, the Google map pack is where customers are won or lost. We optimize Google Business Profiles, build citation consistency across Spanish and international directories, implement LocalBusiness schema with precise geo-coordinates, manage review acquisition and response strategies, and create location-specific content that establishes your authority in your service area.
AI Search Visibility. AI-powered search is growing faster than traditional search on the Costa del Sol, particularly among the English-speaking expat community that early-adopted ChatGPT and Perplexity. When someone asks an AI “recommend a good physiotherapist in Benalmádena” or “which estate agents are best for New Golden Mile properties,” the answer is assembled from structured data, entity signals, and citation patterns that most local businesses have never optimized for. We implement the full AI visibility stack: llms.txt, structured FAQ content, schema markup, passage-level citability optimization, and cross-platform entity verification.
Content Strategy. Blog posts, service pages, and area guides that target real customer queries. Not generic SEO content, but locally-specific articles anchored to Costa del Sol geography, seasonality, and buyer behaviour. Each piece is designed to rank for a specific keyword cluster, to establish topical authority in your sector, and to convert readers into customers.
Starter: €199 setup + €129/month — technical SEO, GBP setup and optimization, 1 blog post/month, basic schema markup, monthly report.
Growth: €399 setup + €249/month — full SEO + AI visibility, content strategy, 4 posts/month, local SEO + citations, AI search optimization, 24h priority support, real-time dashboard.
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